Chinese fine dining restaurant brand identity
Aya Court is a new fine dining Chinese restaurant located in Ascot, London. The target audience is predominantly the local affluent English community.
The logo was inspired by oriental art and motifs which is reflected through symmetry, refined serifs, elegant structure and repeated pattern.
The look and feel of the business card, menu and signage intend to reflect the name ‘Aya’, meaning elegance in Chinese. The business card and menu are finished using foil emboss and spot ink printing techniques. The signage consists of an
elegant gold anodised aluminium totem and facade mounted panels with a consistent inclusion of the bespoke pattern.