Helix Energy Solutions
Repositioning a longstanding player in offshore solutions

Helix Energy Solutions provides offshore services throughout the lifecycle of deep water projects around the world.

Following a series of brand workshops and an in-depth audit of both the organisation and their competitors, we developed a new brand identity and messaging guide to assist with the repositioning.

The organisation is renowned for its ownership of a large fleet of assets including vessels, rigs and ROVs. Their aim was to make the whole suite of solutions more visible to customers.

Comprehensive brand guidelines were introduced to ensure all aspects of the identity — from the tone of voice to the look and feel — remained consistently high quality. This resulted in a smooth launch with newly branded material and a clear strategy for future collateral.

Drawing from our network of trusted partners, we assembled a carefully selected team of copywriters to deliver high level messaging, overview content and specialist technical copy.

Credits

Work carried out as part of Design and Code team
Urbane Media, Specialist photography
Elaine Maslin, Specialist copywriting
Glenn Fisher, Copywriting