Signage and wayfinding for a large Australian shopping centre
After impressing the client on a similar project, SpaceAgency was appointed for the internal and external signage and wayfinding at Robina Town Centre. The large shopping centre is located on the Gold Coast of Australia.
The concept centred around the nearby beach, surfing culture, ice cream and brightly coloured beachwear. The brand identity had an airy, contemporary look and feel, featuring circles and bright colours. As the lead graphic designer, I wanted to honour this while developing the graphic language to work for signage.
The signage allows for generous negative space and shows a clear hierarchy. The simple forms allow the material, colour and lighting to take centre stage.